| Objectives / Innovative Aspects |
The main objective of this measure is to enhance the current high frequency bus network by increasing the perceived frequency of services along 18 key corridors. By marketing the network as a whole, in a fashion similar to the London Underground, an Overground will be created. This initiative will result in the re-branding of public transport and the remodelling of the network of services. The aim is to increase passenger flows through a better understanding of the network.
show long version |
| The Measure |
- Overground map developed and distributed widely within the area.
- Pocket guide produced in conjunction with the map
- Civitas vinyls to be incorporated onto buses. This has been put on hold due to competition issues in the City
- Bus stop infrastructure updated and colour coded on all key routes in the Preston and South Ribble area
- Network reviewed in cooperation with bus operators in 2005. This was reviewed and changed in 2007 due to competition issues in the network.
Infrastructure:
- New infrastructure installed featuring route branding
Promotion of this network has come to a stop due to competition issues with bus operators in the Preston area and frequent changes to the bus networks over the last 20 months. Work will recommence when the network is more stable.
show long version |
| Related Measures |
|
show related measures
|
|
| Implementation Status |
- Overground map developed and distributed
- Pocket guide produced in conjunction with the map
- Civitas vinyls to be incorporated onto buses
- Bus stop infrastructure updated and colour coded on all key routes
- Network reviewed in cooperation with bus operators in 2005. Reviewed and changed in 2007 due to competition issues in the network.
- New infrastructure installed featuring route branding
- Map version 2 March 2007, v3 July 2007, v4 November 2007, v5 February 2008 v6 September 2008.
- Pocket guide reprint. 31 January 2007, May 2007 and September 2008.
- Reprint poster 31 January 2007, v2 March 2007, v3 July 2007, v4 November 2007, v5 February 2008, v6 September 2008.
- All routes branded October 2007.
Promotion of this network was delayed due to competition issues.
show long version |
| (Expected) Results |
- Routes branded throughout Preston and South Ribble.
- Link information with bus routes through branding.
- Awareness of network of services rather than just individual routes.
- Awareness of high frequency of services.
- Leaflets and posters produced and distributed widely and link with Public Transport Information and promotion work as well as personalised travel planning.
|
| Contact |
Andrew Varley |
Download PDF Version:
|
Last update: 12-01-2009
|
|
