| Objectives / Innovative Aspects |
General objectives will include:
- Specific marketing campaigns in support of the infrastructure to maximise the value of the investment
- Encouraging the use of transport resources with zero pollution emission
- Reducing dependency on the car
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| The Measure |
A large-scale personalised travel planning campaign will be implemented in support of the infrastructure measures. The campaign is part of the Lancashire TravelSmart project that is contacting 50,000 households in Lancashire and is the largest project of its type in the UK.
Sustrans representatives will interview households before providing specific information/advice if it is requested. After-surveys will show the extent of changes in travel behaviour.
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| Related Measures |
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| Implementation Status |
Participating households are able to choose from a unique range of local travel information and other services, all designed to highlight the opportunities for walking, cycling and using public transport for day-to-day trips. Among these resources will be local travel maps, and a 'pledge card' offering discounts at a range of local cycling and outdoor retailers.
PTP and Travel Behaviour research began in 2006 and is ongoing. The delivery of the campaign on the ground ended December 2007.
The behavioural research iwas completed autumn 2008. The results showed a 13% reduction in car driver trips in South Ribble and a 10% reduction in Preston.
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| (Expected) Results |
Increase in the number of people cycling, walking and using public transport in Preston and the surrounding area.
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| Contact |
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Last update: 12-01-2009
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