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Mobility Management

Influencing and change attitudes and travel behaviour through “soft” measures

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

At the core of mobility management are "soft" measures such as marketing, information, communication, education, organisation of services and coordination activities of different partners.

Such measures most often enhance the effectiveness of "hard" measures within urban transport (e.g. new tram lines, new roads or bike lanes). In comparison to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

The CIVITAS Thematic Group (TG) on Mobility Management discusses the following types of MM measures: 

  • Information giving, including real-time travel information; 
  • Awareness raising and promotion of sustainable modes;
  • Education and training, both in schools and elsewhere;
  • Site-based measures such as school and company travel plans;
  • Telecommunications and flexible time organisation, e.g. teleworking, changing opening hours, changing the number of times patients or citizens are required to travel to the hospital or city hall, internet shopping and e-government.

The following types of MM measures are treated in other CIVITAS groups:

More information

For more information on mobility management, contact Sarah Martens. To join the group, click on the banner on the right-hand side on the thematic group's homepage. Take a look at the cities that are already members of this thematic group, and view resources relevant to members in the Resources tab.

Please note that the following topics are not discussed here: 

Submitted by Eileen O'Connell on 03/08/2016

The EVIDENCE Project has researched and published the economic evidence for sustainable mobility measures. For those involved in training and educating the next generation of transport professionals, the project has made available course material on 7 sustainable mobility themes.

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Submitted by Fred DOTTER on 21/04/2016

A general shift towards sustainable modes of travel does appear to be taking place. Children are using more sustainable modes to come to school and workers are using cars less than before.

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Submitted by Sarah Martens on 22/03/2016

To support a shift towards more sustainable modes and provide visible results, a combination of infrastructural measures and information campaigns and educational efforts is needed.

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Submitted by Regina Lüdert on 23/02/2016

Mayor Kuhn explains the concept of climate protection to school children

 

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Submitted by Sarah Martens on 19/02/2016

Children’s independent mobility – or the freedom of children to get about in their local neighbourhood without adult supervision – has been shown to be important to their wellbeing and development. Loss of independent mobility has adverse effects on children’s well-being and development.

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Submitted by Sarah Martens on 08/02/2016

The City of Los Angeles in the USA has introduced its very first multimodal trip planner. It is a mobile application called Go LA.

GoLA screenshots

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Submitted by Caterina Di Bartolo on 22/01/2016

The “sharing” paradigm is shaking up the global economy scenario. People across the world are daily sharing an increasing number of material objects and immaterial services (from clothes and tools to houses, working spaces and also professional skills).

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Submitted by Sarah Martens on 11/01/2016

Whoever thought that sharing only works for cyclists, PT users and car drivers, was mistaken. The University of Britisch Columbia in Vancouver, also known as the Rainy City, is offering a free umbrella-sharing service for its students. 

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In recent years, shared-mobility services have had an increasing impact on urban mobility in many countries around the world. With this policy note, CIVITAS WIKI intends to provide cities with a comprehensive overview on shared-mobility concepts and practices and to offer guidance to decision/pol...

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06/06/2016 - 19:18
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The Urban Freight Logistics Thematic Group of CIVITAS and the European Cyclists' Federation are organising with the city of Gothenburg:

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  Dear members and friends of Cities for Mobility,
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Wiki-Quotes-2016-04_3

CIVITAS QUOTES: CIVITAS & Economy - Making the elderly cycling 

CIVITAS Insights

Wiki_Quotes-2015-12_3

CIVITAS QUOTES: CIVITAS & Economy - Eco-driving

Wiki-Quotes-2015-11_4

CIVITAS QUOTES: CIVITAS & Society - Awareness raising campaign

Social media resources

Health benefits of active travel - CIVINET UK&Ireland webinar 20 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Communicating with the citizen - CIVITAS resources

Reports Activity Fund projects on Mobility Management

Wiki_Quotes-2015-07_4

CIVITAS QUOTES: CIVITAS & Society - Personalised travel plan

Webinar Behaviour Change Theories for Cycling Promotion

Wiki-Facts and Figures-2015-01

CIVITAS FACTS&FIGURES: Mobility Management in CIVITAS Plus cities (2008-2012)

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

SEGMENT guidance materials

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Online meeting CIVITAS Forum Conference 14 October 2014

During an online meeting, the CIVITAS Thematic Group on Mobility Management discussed the most interesting mobility management presentations held at the CIVITAS Forum Conference 2014. We also discussed the future activities of the Thematic Group.

Interactive mobility information - Discussion paper

In the first webinar of the Thematic Group on Mobility Management, we discussed some examples of interactive internet applications that allow users to tailor travel information to their own needs. However, user statistics show that not all website visitors use these interactive features. 

Do you think interactive information tools are worth the investment? 

Join the discussion on CIVITAS Interactive or read and comment on our first thematic group discussion paper, dedicated to the topic of interactive mobility information.

Forum Conference 2014 - Mobility management presentations

Policy Recommendations For EU Sustainable Mobility Concepts based on CIVITAS Experience

The Policy Recommendations present the main findings arising from the evaluation of the CIVITAS Plus Collaborative Projects (CPs), which ran from 2008-2012.

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Webinar on training for specific target groups

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Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

EPOMM newsletters

Thematic groups infosheet

What is the purpose of the CIVITAS Thematic Groups? How can you become involved? This document gives a short introduction to the way the thematic groups work.

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

CITY-2-CITY EXCHANGE: School travel plan in Kaunas

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Soft Mobility in Graz - a success story

CITY-2-CITY EXCHANGE: The mobility centre in Graz

Policy Advice Note Promotion and Education

Policy Advice Note Mobility Management

Cluster Report Mobility Management

General information

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

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